People here are complaining that this is the coldest winter in Sweden in forever. They brag about how it hit -25 degrees Celsius a few weeks ago. Please. Minnesota's AVERAGE January low is -16 C (4F). We have weeks that never get ABOVE -20 with lows dipping into the -30s.
But I'm not here to one-up the Swedes. I'm here to help. The problem is that people have started addressing global warming. Sure, that's fine to keep Florida from flooding or whatever, but what about the places that would benefit from a little warming? Now the Swedish are getting a taste of what is to come if they keep up their "responsible" and "earth friendly" lifestyle. It's not too late! Here are some suggestions:
1) Decrease bicycle use. There are at least a thousand bikes parked at the train station. If every one of those people bought a car instead, imagine the difference that could make? There are many ways to decrease bicycle use. Taxing, an aggressive ad campaign, even outright banning. It may be difficult to change the public perception of bicycle use as being an environmentally responsible choice, so although I think taxing or banning bicycles will be helpful, I suggest that an appropriate ad campaign will be crucial for this to succeed. Some ad ideas:
- Someone is riding a bike on a street, and everything they pass is turning to ice (use the same film technique as the Ice Queen in the Chronicles of Narnia freezing cute little animals, etc.) Babies, squirrels, and children playing jump-rope (one could be jumping in the air as they are frozen, then they fall and shatter. That'll leave an impression!)
- Follow-up to the previous ad: the bike rider jumps in a car and drives past the frozen landscape, thawing everything. This could be like the Prius commercials, except instead of driving a Prius (BAD!) they are driving an old, smoke-belching semi-truck (GOOD!)
- Someone is about to get on their old rusty bike, when their friend stops them. "What are you doing?! Riding a bike? What are you, an old woman/1920's flapper/medieval stonemason? Nobody rides bikes anymore. You need to get one of THESE! (pointing to a sexy new hummer)"
- (in the style of those high-fructose corn syrup commercials)
Person 1: Hey, let's go to the park in my new SUV!
Person 2: SUV? But I've heard that...
Person 1: Heard what? That they are warming our winters, providing jobs, and are kick-ass to drive?
Person 2: I guess you're right. I'm going to go buy an SUV and then we can BOTH drive to the park in SUV's!
2) Encourage people to leave the lights on. This shouldn't be tough; the winter nights are like 21 hours long. And guess when it's the coldest? That's right...the winter. It's like God is slapping you in the face with a huge hint. But people feel too safe. I'm thinking that roving gangs of street urchins or young hoodlums would encourage people to feel less safe in the dark. I'm not exactly sure how to get those started...maybe talk to some other countries for some hints. I feel like England probably has street urchins, but for REAL gang experience, nobody can beat the US. Or, team up with ACORN to inform pimps and hos about free housing opportunities in Sweden.
3) To encourage people to use more fuel, maybe lower the price? 12.3 Kroner/Liter works out to (according to the Google search string: "((1 gallon / 1 liter) * 12.3) SEK to USD" (btw, Google search strings are incredibly useful. If you don't use them already, you should start)) $6.39/Gallon. Your gasoline costs 3x more than it does in America. No wonder you're losing the greenhouse gas race.
4) Stop being so healthy and start eating more cheap fast food. This one may not be obvious, but it's not really that complicated: as you eat more fast food, you start gaining weight. The more you weigh, the bigger your vehicles have to be (and the more fuel you burn). This is a longer term solution, but sometimes making a difference requires taking the long view.
Those are just to get you started; I'm sure you can think of more. Good luck!
Swedish cold is Minnesota warm
Tuesday, January 26, 2010
Labels:
Drive an SUV - for the children,
Global warming saves babies,
Minnesota is cold
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2 comments:
i love your ideas!! scandinavians are too healthy!!!
-Christine
I think you should give up law and take up marketing. The child shattering? Genius. Plus, you could get a real name with the career change, Mark.
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